P1racenews AI automatic summary:
Former McLaren Racing CEO and Williams F1 team principal Jost Capito has joined Nitrocross as a senior advisor, the championship confirmed today. Capito, who also led Volkswagen through its dominat…
Jost Capito, former McLaren Racing CEO and Williams F1 team principal, has joined Nitrocross as a senior advisor. Capito, who also had success leading Volkswagen in the World Rally Championship, will help Nitrocross implement its sporting vision as it expands. The investment from a consortium that includes UFC boss Dana White has fueled Nitrocross’ growth. Mike Laheta, a former NASCAR executive, has also joined Nitrocross as head of partnerships, focusing on expanding partnerships with brands targeting Millennial and Gen-Z demographics. Chip Pankow, a veteran of Audi, BMW, and IndyCar, has taken on the role of general manager, working closely with series pioneer Travis Pastrana to continue the championship’s growth. The upcoming Nitrocross season will feature its only snow and ice race in Calgary.
