WRC looking to add F1-style team radio to TV broadcasts
The WRC Promoter is determined to enhance the championship’s storytelling capabilities for viewers during events and has enlisted a special consultant to develop the team radio concept starting from Rally Portugal next month. Live team radio, popular in motorsport, notably in F1, allows direct communication with the audience. Currently, every WRC stage is broadcasted live through Rally.TV, but engagement with crews is limited to stage ends, leaving viewers uninformed during on-stage incidents. To address this, WRC event director Simon Larkin proposes a more active storytelling role, including live crew interactions and data sharing, for a richer broadcast experience. This innovative approach seeks to spotlight the teamwork behind each driver-co-driver duo and improve the technological narrative of rally cars. While broadcasting live crew communications presents challenges, the WRC Promoter aims to provide more live car data to entice teams to embrace this concept in the future. By offering teams exclusive data access in exchange for live team radio, the WRC hopes to revolutionize viewer engagement and technical insights in the championship.
