The NASCAR Cup Series recently aired its first race exclusively on streaming, making history. The Coca-Cola 600 garnered a peak of 2.92 million viewers, with over one million tuning into the post-race show, and notably, the average median age of viewers decreased by seven years. This shift towards a younger demographic is a significant victory for the sport. The race attracted around 800,000 viewers from the 18-49 age group, surpassing cable race viewership in the last three years.
Despite a decrease in total viewers compared to races on FOX, it outperformed most Cup races on FOX Sports 1 this year. The Prime Video broadcast approach was engaging and informative, focusing on the event’s gravity. The booth crew, including personalities like Carl Edwards and Corey LaJoie, contributed to the success. The post-race coverage, stretching over an hour, provided in-depth discussions with drivers and team members, a highlight for NASCAR fans used to limited post-race shows on cable networks.
Earnhardt Jr. praised the flexibility of the streaming platform for allowing a detailed post-race show without time constraints. The Prime Video team showcased their commitment to storytelling, delving into Chastain’s remarkable comeback during the Coca-Cola 600. Overall, this new streaming format for NASCAR races proved to be a successful and refreshing change for the sport and its fans.
