Harley-Davidson and Dorna have signed a deal to introduce a support series reminiscent of the King of the Baggers series in the US, featuring loud and powerful cruisers racing in European circuits like Silverstone and the Spanish Grand Prix.
This move by Harley-Davidson is aimed at increasing its focus on the European market and regaining market share from competitors like German, Austrian, and British motorcycle manufacturers.
Additionally, Dorna hopes that this collaboration will help the series gain popularity among American audiences due to Harley-Davidson’s cultural significance in the US.
Despite the thrilling nature of bagger racing, attracting US motorcycle racing fans remains a challenge, as evidenced by previous low attendance at the Circuit of the Americas during MotoGP events.
The series promises exciting races with powerful V-twin engines and skilled riders pushing heavy baggers to their limits, creating a spectacle that appeals to both European and American audiences.
In the quest to bridge this gap in motorcycle racing fandom between Europe and the US, this new collaboration between Harley-Davidson and Dorna may be a significant step forward.
