TAG Heuer has made history by becoming the first title sponsor of the Formula 1 Monaco Grand Prix.
LVMH’s luxury watchmaker was named F1’s new official timekeeper and main partner of this iconic race.
This partnership is part of LVMH’s 10-year deal with F1, with other brands like Moet & Chandon and Louis Vuitton also joining in premium roles.
The investment provides a unique opportunity for LVMH to be a key player in F1 during its current peak.
The cultural significance and rich history of Monaco make this partnership especially meaningful to TAG Heuer.
Being the title sponsor of the Monaco GP is a dream come true for TAG Heuer, solidifying their longstanding connection with the region and the race.
