Marketing aspects the main hold-up in new Hamilton F1 deal, say Mercedes

Marketing aspects the main hold-up in new Hamilton F1 deal, say Mercedes

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Marketing aspects the main hold-up in new Hamilton F1 deal, say Mercedes

The German manufacturer and seven-time world champion, Mercedes, have extended their commitment to each other until at least the end of 2025, putting an end to months of speculation. While there were concerns about Lewis Hamilton’s future with the team, both parties insisted that the major terms of the deal were settled quickly, with minor issues like marketing taking more time to sort out. Hamilton, despite not winning a race since 2021, remains a significant attraction in Formula 1, and he believes he can regain his competitive edge with Mercedes. His decision to continue racing has been praised by F1 CEO Stefano Domenicali, who highlights Hamilton’s ability to connect F1 with different audiences as positive news for the sport. Additionally, Lando Norris has discussed his back issues aggravated by the current F1 cars.

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Source: Motorsport.com

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