Revving Back into the Fast Lane: Lowe’s F1 Comeback with Sauber Driven by Groundbreaking Zero Sponsorship Deal

Revving Back into the Fast Lane: Lowe's F1 Comeback with Sauber Driven by Groundbreaking Zero Sponsorship Deal

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Lowe returns to F1 with Sauber via Zero sponsorship deal

Lowe, the founder and CEO of a carbon-neutral synthetic fuel company, secured early investors including 1996 world champion Damon Hill. Sauber, being free to sell sponsorship to other companies, recently signed a deal with US brand Sunoco for the American races. Until 2026, Zero branding will be featured on Swiss cars before transitioning to Audi identity. Lowe sees synthetic fuels as the future of F1 and believes it will eventually replace fossil fuels globally. He aims to educate people on synthetic fuel technology through F1, leveraging the sport’s culture of innovation.

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