Liberty Media moves into MotoGP with Quint Events purchase
The deal between Liberty Media and Quint provides Liberty with opportunities in various sports and major events in hospitality and entertainment, such as NASCAR’s Chicago street race, the NBA, Australian Open tennis, and the Kentucky Derby. The acquisition of Quint is valued at $313m and is expected to be completed by the end of the year. Quint will continue to operate independently. Quint has impressed Liberty with its F1 Experiences program, expanding beyond traditional hospitality offerings and providing unique experiences for high-end customers. Liberty sees Quint as a way to expand their interests and monetize their skills in different sports, leveraging the unique high-end experiences created in Formula 1. The partnership between Liberty and Quint will also facilitate the transfer of F1 knowledge into other sports.