P1racenews AI automatic summary:
How Qatar is winning F1’s airline race
involved in the logistical side of things. However, now that Qatar Airways has become the official airline partner of F1, our impact will be much greater. If Max Verstappen wins the World Championship at Lusail this weekend, it will draw even more attention to the race title sponsor, further showcasing the partnership between Qatar Airways and F1. This deal is significant for Qatar Airways, as it allows them to maintain an international sporting profile after the 2022 FIFA World Cup. Taking over from Emirates as F1’s official airline partner was a strategic move for Qatar Airways, given the healthy competition between the two companies in the aviation industry. The man overseeing these partnerships, Luke Drake, brings a wealth of experience in sports marketing, making him instrumental in securing this deal for Qatar Airways.
Source: motorsport
