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How F1 will use Las Vegas Sphere as U2 pause residency
Irish rock band U2 had to pause their residency at the recently-opened Sphere venue in Las Vegas for over three weeks due to a race that required the use of the surrounding land. Despite playing a series of acclaimed concerts at the $2.3 billion venue, the band had to take a break and will resume their performances in December. F1 owners Liberty Media made a deal with the management of the Sphere to use the land for the race, and the company will recoup some of the cost by owning all the advertising on the Sphere during the race. Liberty Media CEO Greg Maffei mentioned the long-term relationship with the Sphere, stating that there will be more programming in future years. Before the break, Bono, the lead singer of U2, explained to the fans that they were giving Las Vegas back to F1, a sport similar to rock ‘n’ roll in terms of its adrenaline and danger.
Forrás: motorsport
