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Alfa Romeo focused on WEC switch after ruling out staying in F1
Alfa Romeo’s title sponsorship deal with the Sauber team has come to an end, and instead of partnering with Haas, Alfa Romeo is now considering a move to the World Endurance Championship (WEC). Alfa Romeo’s CEO, Jean-Philippe Imparato, explained that they were not interested in a copy/paste operation, but wanted to be part of a new story. As a result, their focus has shifted to WEC, a world where Alfa Romeo has had past experiences. Alfa Romeo is currently evaluating the most cost-efficient way to make its move into WEC and is considering a possible tie-up with Peugeot, which is part of the same Stellantis group. Despite ending their F1 sponsorship with Sauber early, Alfa Romeo had no regrets as the return on investment was incredible.
