Why Sauber was F1’s "best deal" for Alfa Romeo

Why Sauber was F1’s "best deal" for Alfa Romeo

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Why Sauber was F1’s "best deal" for Alfa Romeo

The Italian GP marked the end of Alfa Romeo’s partnership with Sauber, which had lasted for six years. To commemorate the occasion, Alfa Romeo unveiled a special livery featuring the Italian flag and also showcased the new 33 Stradale. Now, the challenge for Alfa Romeo and its parent company Stellantis is deciding what comes next after such a successful collaboration. The Sauber deal was highly beneficial for Alfa Romeo, offering them a prominent position in F1 at a fraction of the cost of other options. However, with Audi’s acquisition of Sauber, it became untenable for Alfa Romeo to continue their involvement. Alfa Romeo’s CEO, Jean-Philippe Imparato, expressed disappointment over the loss of the Sauber deal but emphasized the need to adapt Alfa Romeo’s electrification program in light of the decision. Despite the business aspect, there is still a human connection between the teams.

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Source: Autosport.com

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