P1racenews AI automatic summary:
Williams has announced that Atlassian has become the team’s new official title sponsor on a long-term agreement beginning from the upcoming 2025 F1 campaign.
Atlassian is the Official Technology Partner and Official Collaboration Software Partner of Williams, in what is deemed the “biggest” deal in the team’s history. Atlassian’s branding will prominently feature on the FW47 car driven by Alex Albon and new signing Carlos Sainz this season. The team will unveil its 2025 challenger at Silverstone before revealing the official livery at a season launch event in London on February 18. Atlassian’s logo will appear on both drivers’ race suits, team apparel, and in the team environment trackside and at Grove. Williams Team Principal, James Vowles, expressed excitement about Atlassian’s partnership, emphasizing the shared values and ambition to propel the team forward. Atlassian joins Williams after the team’s previous partnership with ROKiT ended prematurely in 2020, and their collaboration signifies a new era for the team.
