P1racenews AI automatic summary:
Red Bull has penned a short-term sponsorship deal with McDonald’s that will see the iconic American fast-food giant feature on the RB21 at the F1 São Paulo GP.
Red Bull and McDonald’s have signed a short-term sponsorship deal for the RB21 at the Sao Paulo Grand Prix in Formula 1. As Max Verstappen competes for his fifth consecutive F1 Championship, Red Bull enhances its sponsorship portfolio with this partnership. The sponsorship will start from the Mexico City Grand Prix and last for eight weeks, featuring McDonald’s branding on both Verstappen and Yuki Tsunoda’s cars. In addition, a McDonald’s in São Paulo will turn its drive-through into a ‘Red Bull pitstop’ during the race weekend. Collaborative brand activation events are also planned, such as an exclusive animated series highlighting the partnership between the two iconic brands.
