P1racenews AI automatic summary:
Amid Formula 1’s social media boom seemingly coming to a halt, the solution to some of the sport’s more modern
According to a recent study, F1’s social media reach has declined significantly in 2023, with a decrease of 70.7% in social media mentions, a 49.2% drop in new followers, and a 64.1% decrease in overall social media reach. These numbers can be attributed to the lack of a title fight in the sport. If the trend continues, it may impact F1’s growth next year. The dominance of Red Bull and Max Verstappen is a concern, as it could lead to another one-sided title fight in 2024, similar to the 2021 saga between Verstappen and Lewis Hamilton. In the past, rule changes, such as the points system, have helped inject excitement into the championship race. Therefore, reconsidering the points system could be a potential solution.
Source: Motorsport Week
