P1racenews AI automatic summary:
IndyCar has identified a need to make sure future races on the calendar stand out as special events that can be promoted on their own merits as opposed to simply being part of the IndyCar schedule. Doug Boles, who is now president of both the NTT IndyCar Series and the Indianapolis Motor Speedway, feels that […]
Doug Boles, president of the NTT IndyCar Series and Indianapolis Motor Speedway, emphasizes the need for race weekends to become full-fledged events to attract more fans. Boles discussed the importance of creating a larger spectacle at each race venue during the EPARTRADE Race Industry Week webinar. He highlighted the upcoming event in Arlington, praising the venue’s layout around the Cowboys and Rangers stadiums for providing a fan-friendly experience with high speeds and great racing. Boles believes IndyCar needs to focus on creating more events, not just races, to keep the momentum going and ensure each event stands out as a special occasion. The series has been working on enhancing the fan experience through concerts and support races, aiming to bring more excitement and attract a wider audience to the races on their calendar.
