P1racenews AI automatic summary:
Dorna Sports has announced it will be officially known as MotoGP Sports Entertainment Group as part of the new ownership of Liberty Media.
Dorna Sports became MotoGP Sports Entertainment Group under Liberty Media’s ownership in 2024. The company has held commercial rights to MotoGP, Moto2, Moto3, and WorldSBK since 1992. Despite the ownership change, Carmelo Ezpeleta continues to lead the organization. The rebranding as MotoGP Sports Entertainment Group aims to expand beyond traditional motorsport boundaries. This change signals a strategic shift to enhance global growth and fan experience in motorcycle racing. The shift is part of the company’s mission to innovate and broaden its appeal to diverse audiences. MotoGP SEG will manage MotoGP, Moto2, Moto3, World Superbike, and the newly introduced Harley Davidson Bagger World Cup, aiming to excel in every aspect of elite motorcycle sports.
