Reigniting the Flames: Briatore’s Dramatic Return to F1 as Alpine’s Executive Advisor

Reigniting the Flames: Briatore's Dramatic Return to F1 as Alpine's Executive Advisor

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Alpine has made the startling announcement that former Renault Team Principal and Crashgate mastermind Flavio Briatore will return to the Enstone-based Formula 1 outfit as Executive Advisor. Renault Group CEO Luca de Meo has appointed Briatore to the role in order to “scouting top talents and providing insights on the driver market, challenging the existing […]

Renault Group CEO Luca de Meo has appointed Briatore to join Alpine for talent scouting and insights on the driver market, challenging current structures and advising on strategic matters within the sport, as stated in the Alpine press release. This move signifies a significant change in Alpine’s leadership, which has been in the works for a while, with reports suggesting that de Meo had been pursuing Briatore for some weeks. Briatore’s controversial past in Formula 1, including allegations of cheating and involvement in the infamous Crashgate scandal, may stir up some controversy within the Alpine team and the wider series under Liberty Media’s watchful eye. Despite past scandals, Briatore has a history of leading teams to championship success, including during his time with the Benetton and Renault outfits. With Briatore now in the picture, the Alpine team is expected to undergo further changes as the Italian seeks to solidify his position within the organization’s hierarchy.

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