P1racenews AI automatic summary:
Russell follows in Hamilton’s footsteps as exciting new deal announced
Mercedes Formula 1 star George Russell has confirmed his partnership with Tommy Hilfiger as a global ambassador for the 2024 season. This collaboration highlights Russell’s growing influence and marketability beyond the racing world. Joining forces with a renowned fashion brand like Tommy Hilfiger is a significant move that will expand Russell’s brand and reach a wider audience. This partnership shows the increasing trend of athletes venturing into the world of fashion and endorsing major brands. Russell’s role as a global ambassador will likely involve representing Tommy Hilfiger in various promotional campaigns and events, further elevating his status as both a racing driver and a style icon.
