Pig in a Racecar: The Controversial Critique of Ferrari’s Electric Vehicle by F1 Insider

Pig in a Racecar: The Controversial Critique of Ferrari's Electric Vehicle by F1 Insider

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The Ferrari Luce, the company’s first ever electric vehicle, has not gone down well since it was unveiled last month

The Ferrari Luce, the company’s first electric vehicle, faced harsh criticism from an F1 insider. The EV’s unveiling was met with widespread disapproval, causing a drop in Ferrari’s share price. Priced at around $640,000, the design and concept of the Luce received ridicule. F1 analyst Will Buxton described the electric Ferrari as lacking character and soul, dubbing it a “pig.” The decision to introduce an EV was viewed as bewildering by many in the automotive industry. It remains to be seen whether Ferrari can overcome the negative reception surrounding the new electric vehicle.

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