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Red Bull sponsors a variety of athletes who compete in extreme sports, sometimes with tragic consequences
Former Red Bull star David Coulthard has shared how the energy drinks brand supports the families of athletes who have tragically died doing extreme sports they sponsor.
Red Bull’s brand extends beyond Formula 1 to include BASE jumping, cliff diving, and other extreme activities, but these sports can lead to fatal accidents, sparking criticism of the brand.
The tragic deaths of Red Bull athletes like Guido Gehrmann and Toriano Wilson prompted the airing of a documentary called Red Bull’s Dark Side, examining the risks associated with the sponsored extreme sports.
Coulthard praised Red Bull’s discreet support for bereaved families, highlighting founder Dietrich Mateschitz’s commitment to caring for loved ones behind the scenes.
The late Mateschitz, who passed away in 2022, ensured that families were looked after in the wake of these tragedies, emphasizing that Red Bull goes beyond being just a Formula 1 team to support athletes in various extreme sports ventures.
