P1racenews AI automatic summary:
Even though Lewis Hamilton has been struggling on track, his presence alone is worth tens of millions of euros for Ferrari.
According to a report in the Italian press, Lewis Hamilton is responsible for bringing an extra €70 million in revenue for Ferrari this year, despite his lack of on-track success in Formula 1.
Hamilton’s move to Ferrari has proven to be a marketing and commercial success, showcasing his global appeal, even though he hasn’t reached the podium in 2025.
In the first half of the year, Ferrari’s net profit increased by 9% year-over-year to €837 million, where the F1 team’s revenue is included in the sponsorship, commercial contracts, and branding segment.
Revenue from this particular segment rose from €313 million to €396 million in the first half of 2025, attributed to new partnerships and increased FOM prize money.
Lewis Hamilton’s significant following and off-track earnings have played a role in elevating Ferrari’s income and return on investment (ROI), boosting its sponsorship income by an estimated €50 million annually.
