P1racenews AI automatic summary:
Monster Energy has ended its 14-year association with Mercedes and signed a major sponsorship deal with F1 rivals McLaren.
McLaren Racing has secured a “multi-year” partnership with Monster Energy, which will result in the energy drink company’s logo appearing on the helmets, race suits, caps, and drinks bottles of drivers Lando Norris and Oscar Piastri starting from 2024. This sponsorship deal is a significant achievement for McLaren, as it successfully lured Monster Energy away from Mercedes, the eight-time constructors’ champions. Despite the switch, Lewis Hamilton’s personal sponsorship deal with Monster Energy is expected to continue. Monster Energy and McLaren have exciting programs and initiatives planned with their drivers, aiming to enhance fan experiences and engage with Formula 1’s global audience. McLaren Racing CEO Zak Brown expressed his delight in joining forces with the iconic Monster Energy brand, as both companies share a focus on celebrating athletes and creating compelling content for fans.
