P1racenews AI automatic summary:
Liberty Media will ‘take MotoGP riders to the level of heroes’, claims
Ducati CEO Claudio Domenicali believes that Liberty Media, MotoGP’s new majority owner, will elevate rider profiles to the status of heroes globally. Liberty Media acquired an 86% stake in MotoGP in April last year for €4.2 billion, gaining approval from EU regulators in July 2025. As the owner of both MotoGP and Formula 1, Liberty aims to replicate F1’s global growth in MotoGP. Domenicali foresees Liberty boosting rider profiles and fostering a more unified marketing approach among teams. He envisions a balanced strategy to enhance the marketing value of teams and elevate riders as heroes worldwide. Domenicali sees opportunities for MotoGP’s growth, particularly in key markets like the US, where increased fan engagement could be achieved through collaborative efforts.
