P1racenews AI automatic summary:
Lewis Hamilton was named above Max Verstappen in a ranking of the most marketable sports people of 2023.
Lando Norris was ranked 25th on the SportsPro 50 Most Marketable list, while Charles Leclerc was named 28th, just below Cristiano Ronaldo. The list calculates each athlete’s Total Marketability Score based on three pillars: Athlete Brand Strength, Total Addressable Market, and ECON – Triple Bottom Line. The Athlete Brand Strength pillar considers attributes like authenticity, risk and reputation, in-sport performance, presentation, momentum, as well as the athlete’s purpose, mission, and values. The Total Addressable Market pillar considers factors such as overall reach, attention growth, social sentiment, audience engagement, and sponsor and team awareness. The ECON – Triple Bottom Line pillar incorporates an athlete’s market value, public support for environmental causes, and their contributions to social and community benefits. Lewis Hamilton scored 81.81, with high ratings in brand strength, total addressable market, and economics. Max Verstappen scored 88.22, with strong scores in brand strength, total addressable market, and economics.
Source: Crash
