This week, the 2025 Global F1 Fan Survey was launched before the British Grand Prix to gather fan opinions on Formula 1. Over 100,000 respondents from 186 countries participated, revealing insights into attracting new audiences while retaining long-standing supporters. The survey underscores the importance of the sporting product for both groups. The box office numbers for the opening weekend of F1 The Movie are analyzed to gauge their impact on the championship. Graeme Lowdon, the newest team principal at Cadillac, discusses the team’s dual operation in the US and UK…
BővebbenCategory: motorsport
Revving Up the Fan Base: F1’s Next Generation On Track for Long-Term Fandom
Formula 1 has been successful in attracting new audiences, particularly in the United States and through the Drive to Survive series on Netflix. Retaining these new fans for the long term is crucial, and Formula 1 seems to be excelling in this aspect according to the 2025 Global F1 Fan Survey. The survey revealed that a high percentage (94%) of respondents plan to continue following F1 five years from now, with even higher rates among Gen Z fans, US respondents, and ‘new’ fans. Stefano Domenicali, F1’s CEO, expressed excitement for…
BővebbenDriving Towards Diplomacy: F1 Community Crosses Finish Line at 10 Downing Street with UK Prime Minister Sir Keir Starmer
British Prime Minister Sir Keir Starmer welcomed 150 figures from the world of Formula 1 to an event at 10 Downing Street to celebrate the championship’s 75 year anniversary. The era of Formula 1 grand prix racing started in 1950 at Silverstone, with this year’s championship heading to the Northamptonshire venue next. F1 president Stefano Domenicali will speak at Downing Street to emphasize the significant employment sector within F1, with most teams having bases in the UK, contributing around £12bn to the UK economy annually. Starmer also met with key…
BővebbenHow Sauber’s new F1 leader is overseeing its resurgence
Sauber’s double-points finish in Austria, their first since the 2023 Qatar round, was a clear validation of the team’s extensive development work throughout this season. Despite the upcoming new regulations in 2026, Sauber has been proactive in implementing updates on the current C45, under the guidance of Mattia Binotto. The team has been focused on both improving on-track performance and refining design tools at Hinwil. This strategic approach has begun to pay off, with Nico Hulkenberg scoring points in the past three races and rookie Gabriel Bortoleto making his mark.…
BővebbenPursuing Perfection: Ferrari’s Race Against Time in the F1 Austrian GP
Ferrari had high hopes for their Formula 1 season in 2025, aiming to build on the successes of the previous year and compete for the constructors’ championship. However, it seems that McLaren has surged ahead, leaving Ferrari feeling like their decision to change their car’s approach has set them back. Introducing a floor update in Austria was seen as a positive step for Ferrari, despite still lagging behind the dominant McLarens. Drivers Lewis Hamilton and Charles Leclerc noted improvements from the updates, with more enhancements in the pipeline to close…
BővebbenRevving Up Excitement: Keanu Reeves Set to Headline Groundbreaking Cadillac F1 Team Documentary
Keanu Reeves is set to lead a new documentary focusing on Cadillac’s venture into the Formula 1 circuit for the 2026 season. After the success of “Brawn: The Impossible Formula 1 Story,” Reeves will delve into the narrative of the new American F1 team as they prepare for their debut in Australia. Team boss Graeme Lowdon is supervising the creation of the team from six warehouses in Silverstone, with the headquarters being developed in Fishers, Indianapolis. The documentary aims to offer an exclusive behind-the-scenes look, showcasing the journey of Cadillac’s…
BővebbenRevving Towards Greatness: Diego Moreira’s Path to MotoGP Triumph
Diogo Moreira’s recent Moto2 victory at Assen solidifies his path towards a potential MotoGP debut next season, as he emerges as a frontrunner for the premier class rookie slot with his impressive performance on the track. Representing Brazil and boasting strong sponsorship support, Moreira’s unique position sets him apart from other Moto2 riders eyeing a MotoGP debut in 2026. His historic win in the Netherlands marks him as the first Brazilian to triumph in a Moto2 race, showcasing his potential on the international stage. Following a series of podium finishes…
BővebbenUnpacking the High-Stakes Drama: Max Verstappen vs. Mercedes F1
Navigating the complex media landscape in the Formula 1 paddock requires discerning between substantial statements and those intended to obfuscate. The speculation surrounding Max Verstappen’s future takes center stage, with conflicting remarks from Toto Wolff and Christian Horner regarding his possible move to Mercedes. While the possibility of Verstappen joining Mercedes in 2026 exists, it remains uncertain given his current Red Bull contract. The idea of Verstappen departing Red Bull after a decade raises legitimate questions about his next career move. Mercedes-Benz Group chairman Ola Kallenius hasn’t shied away from…
BővebbenRevolutionizing F1: The Rise of Gen Z Women in Motorsport Fandom
By the time the lights go out on race day, Formula 1 action is already in full swing on social media platforms like Instagram and TikTok. F1 fans are sharing photos, creating edits, and engaging with drivers’ content long before the race begins. The 2025 Global Fan Survey reveals that three out of four new F1 fans are women, mostly from the Gen Z demographic, representing a shift in the sport’s traditional fan base. These younger fans are drawn to F1 for its blend of technology, speed, personality, and pop…
BővebbenSebastien Ogier to make WRC return at Rally Finland
Sebastien Ogier will compete in Rally Finland as part of his 2025 World Rally Championship campaign, choosing to skip Rally Estonia. This will be his sixth WRC start of the season, joining Toyota’s five-car lineup alongside Kalle Rovanpera, Elfyn Evans, Takamoto Katsuta, and Sami Pajari. Ogier hinted at his Finland participation after finishing second in the Acropolis Rally Greece, where he plans to return after his 2024 victory. Despite not finalizing his schedule post-Finland, Ogier mentioned a potential appearance in Chile in September, possibly making it his seventh WRC start…
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