P1racenews AI automatic summary:
McLaren F1 driver Norris partners with YouTube star Lenney
Quadrant, a brand launched in November 2020 by Norris, his management company ADD, and Veloce media, has announced a significant investment to fuel its growth. The brand encompasses a clothing line, social media content production, and involvement in the gaming and esports industries. Norris expressed his excitement about the team’s progress and the opportunity to meet their ambitious goals. Lenney, known as WillNE, with his over seven million subscribers on YouTube, has joined Quadrant as a business partner. The new funding will assist Quadrant in creating more entertaining content, expanding the business, and developing a leading subscription platform. CEO Jamie MacLaurin expressed enthusiasm for the investment and welcomed the new investor group, highlighting their commitment to creativity and audience engagement. The addition of Lenney as co-owner signifies Quadrant’s dedication to providing uplifting and entertaining stories, and he is expected to bring his expertise, creativity, and dedication to the team.
