P1racenews AI automatic summary:
IMS in trademark row with F1 over "greatest spectacle in racing" slogan
The phrase “the greatest spectacle in racing” was trademarked by former track owner Hulman and Company in 1986 and has been utilized extensively in promotions ever since. Last year, the Las Vegas GP, run by Liberty Media, used a similar phrase on social media, which sparked displeasure from Indianapolis Motor Speedway President Doug Boles. Boles expressed his concerns to F1, leading to a conversation in which F1 agreed to refrain from using comparable phrases in promotional materials. Indianapolis’ frustrations persisted when LL Cool J used “the greatest spectacle in motorsports” during the Miami GP driver introductions. Recent incidents involving ESPN also have caused concern for Indianapolis regarding the protection of their intellectual property. Boles emphasizes the importance of enforcing trademark rights consistently, as failure to do so could weaken their position in the future.
