P1racenews AI automatic summary:
Sauber’s rebrand as ‘Stake F1 Team’ for the 2024 Formula 1 season is currently being investigated by the Swiss Federal
Swiss broadcaster SRF News reports that Sauber is facing proceedings from the Federal Casino Commission for its partnership with crypto casino operator, Stake, which does not hold a license in Switzerland. The advertising ban on unlicensed gambling operations is the reason behind the investigation. Legal expert Patrick Krauskopf suggests that the partnership between Stake and Sauber might be considered unauthorized advertising due to their strong link. Apart from the legal implications, Sauber will also have to deal with restrictions on its branding throughout the F1 season. At certain venues, the team will have to change its name due to gambling restrictions, as it did last year with its streaming subsidiary, Kick. The team will comply with local laws and use different names in regions where gambling advertising is prohibited. The official name of their car for this season is the Kick Sauber C44, suggesting that they might use the name ‘Kick F1 Team’ when necessary. Sauber’s partnership with Stake has provided a new identity and a clear motto for the team, which they hope to support with on-track performance.
