P1racenews AI automatic summary:
Sauber won’t use Stake name at every F1 race
Last year, the Sauber team had sponsorship from Stake, a gambling company, and even integrated the sponsor’s name into their team name, Alfa Romeo. However, in countries where gambling promotion is not allowed, the team used the logos of Stake’s sister company, Kick, and even had a special livery for certain races. This year, with Alfa Romeo gone, the team is running under the name Stake F1 Team, which means the issue with gambling promotion will be more apparent where the Kick identity is used. The team will comply with local laws and use a different name where gambling advertising is prohibited. With Stake’s support, Sauber is using this transition period to create a new identity, as seen with their new fluro green livery and a launch event in London. The team believes that Stake’s dynamic approach will help them expand their fan base and reach new targets. This move away from Alfa Romeo has given the team more flexibility in terms of marketing. The team’s new motto, “unleashed,” reflects their desired communication and perception, which they hope will be supported by better results on the track. The team acknowledges that an F1 team is more than just a racing team and they are working on all areas, including the technical and commercial sides, to achieve important targets with Stake’s support.
