P1racenews AI automatic summary:
Mercedes has signed a new sponsorship deal which promises to serve up a tasty deal for fans!
Mercedes has signed a significant global partnership deal with PepsiCo, which includes Gatorade, Sting, and Doritos joining the team in 2026.
This collaboration marks the first time these iconic brands will be partnering with an F1 team, with Gatorade providing its Sports Science Institute to aid in hydration science for the drivers.
Sting and Doritos will have activation rights across social media platforms, enhancing the fan experience globally.
Mercedes’ CEO Toto Wolff emphasized the alignment of PepsiCo’s strong brand portfolio with their ethos of pursuing ultimate performance through innovation and excellence.
PepsiCo’s CEO of international beverages, Eugene Willemsen, expressed how the partnership integrates performance, energy, and flavor, connecting iconic brands with the successful F1 team and immersing PepsiCo within the culture of the sport.
