P1racenews AI automatic summary:
PepsiCo will return to F1 team sponsorship with Mercedes in 2026 for the first time since its iconic 1991 7UP Jordan deal
PepsiCo will return as a Formula 1 team sponsor next year, marking its first involvement since the iconic 7UP partnership with Jordan in 1991. The new major deal announced with Mercedes focuses on the brands Gatorade, Sting, and Doritos. Joint projects with Mercedes will include fan activations and performance solutions utilizing Gatorade’s Sports Science Institute. The partnership with Mercedes expands PepsiCo’s presence in F1, supplementing the existing global partnership until 2030. Both parties express enthusiasm for the collaboration, aligning with a common ethos of innovation and excellence. Discussions continue on how PepsiCo products’ branding will be integrated into Mercedes cars and team gear.
