P1racenews AI automatic summary:
Half a decade on from its short-lived partnership with ROKiT, Williams has a new F1 title sponsor in Atlassian.
Williams Formula 1 team has announced Atlassian as its new title sponsor and official technology partner, following the dissolution of its previous partnership with Rokit in 2019. As part of this long-term deal, Atlassian will now be the official title partner under the name Atlassian Williams Racing, marking a significant moment in Williams’ history. The partnership aims to modernize Williams’ infrastructure and operational methodologies, leveraging Atlassian’s expertise and technology. Atlassian will introduce its “System of Work” to enhance collaboration and efficiency across different departments within the team. The team’s principal, James Vowles, expressed excitement about the partnership, highlighting how Atlassian’s tools will help Williams unleash its full potential and strive to return to the front of the grid. Williams will reveal a special one-off livery for its 2025 F1 car on February 14, with the official race livery to be unveiled at the F1 75 event in London the following week, prominently featuring Atlassian branding.
