Revving Up the Race Coverage: Prime Takes NASCAR Reporting to the Next Level

The NASCAR Cup Series recently aired its first race exclusively on streaming, making history. The Coca-Cola 600 garnered a peak of 2.92 million viewers, with over one million tuning into the post-race show, and notably, the average median age of viewers decreased by seven years. This shift towards a younger demographic is a significant victory for the sport. The race attracted around 800,000 viewers from the 18-49 age group, surpassing cable race viewership in the last three years. Despite a decrease in total viewers compared to races on FOX, it…

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Intensity Unleashed: The Historic Nashville 2024 Race and its Game-Changing Impact on the NASCAR Cup Season

“In 2024, the Nashville race weekend was the 19th race of the season, and when NASCAR took on ‘Music City,’ it ended up being one of the most consequential races of the year. Denny Hamlin was about half-a-lap away from taking the white flag and ensuring he would win the Cup race at Nashville, with Ross Chastain a close second. Joey Logano, who was winless so far that season, ran 14th. But when Austin Cindric lost control while battling Noah Gragson for 21st, it triggered one of the most chaotic…

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