‘You’d never put him in front of a sponsor’ – is Ticktum stuck?

‘You’d never put him in front of a sponsor’ – is Ticktum stuck?

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Even in limited machinery, Dan Ticktum showed flashes of the speed that once marked him out as the next big thing last year in Formula E. Trouble is, will he always be seen as too much of a risk for big manufacturers to gamble on? He discusses his reputation with Sam Smith

The life and career of Dan Ticktum has been a subject of interest for many, both during his time in Formula E and the decade prior. However, in 2024, Ticktum finds himself at a crossroads as he faces a challenging season with the rebranded ERT Formula E team, which may exacerbate his notorious frustrations. It’s becoming increasingly clear that his personality and his place in Formula E are on a collision course. Despite his impressive performances in 2023, Ticktum appears to be stuck in a progression vacuum, as highlighted in the recent behind-the-scenes documentary series, Unplugged. Ticktum’s lack of interest in the business side of motorsport and his perceived riskiness has hindered his opportunities with manufacturers in Formula E. This perception was evident in a conversation between Michael Andretti and Roger Griffiths, where Andretti expressed reservations about putting Ticktum in front of sponsors. As Ticktum’s options for the 2024 season dwindle, it seems his reputation may be a factor working against him.

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