P1racenews AI automatic summary:
Williams has made a small but significant team name change for the 2026 Formula 1 season
Williams will rebrand as the Atlassian Williams F1 Team for the 2026 Formula 1 season.
The change signifies a modern update to pay homage to its founder, Sir Frank Williams, and marks a symbolic departure from the ‘Williams Racing’ name.
The iconic italicised ‘Forward W’ makes a return to the team’s identity after more than two decades.
The team aims to reclaim its position as a leading contender in F1, despite not winning a race since 2012.
The rebrand represents a fusion of the team’s history and future aspirations, capturing their commitment to success.
Williams hopes the refreshed identity will engage both existing and new fans, forging a strong community to support their journey back to victory in Formula 1.
