P1racenews AI automatic summary:
There was little expectation of another Gen4 Formula E manufacturer commitment this side of the new year – yet Maserati has now signed up for the next ruleset. That’s clearly a boost for the series – but where does it leave Maserati’s sister brand DS, and the MSG entity that runs the entry?
Maserati recently became the fifth manufacturer to commit to the Gen4 Formula E ruleset starting in late 2026. They rejoined Formula E in 2023 after a 62-year hiatus and have since achieved two wins, with Maximilian Guenther behind the wheel. Despite facing financial challenges and operational difficulties, Maserati has shown resilience and is optimistic about the future of their Formula E involvement. The partnership between Maserati and Stellantis Motorsport aims to not only excel in racing but also transfer technology and experiences to benefit their road car production. Maserati’s commitment to Formula E highlights the importance of staying connected with customers and enhancing brand relevance in a highly competitive automotive industry.
