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Street circuits, making riders work harder, conquering America? Simon Patterson looks at Liberty Media’s goals and objectives for MotoGP
With Liberty Media acquiring a controlling stake in MotoGP race promoter Dorna, many changes are on the horizon for the championship as the new owner aims to increase viewership and attract new fans. The recent online presentation to investors revealed ambitious plans led by Liberty CEO Greg Maffei and Dorna boss Carmelo Ezpeleta. Despite Liberty’s push for street circuits in F1, MotoGP will remain at traditional venues due to safety concerns. The focus going forward will be on expanding MotoGP in the USA, building on previous efforts to break into this market. Riders can anticipate increased off-track responsibilities under Liberty, mirroring the PR activities expected in F1. The goal is to elevate riders’ personal brands and enhance fan engagement, potentially turning them into global stars. Overall, the future under Liberty’s ownership promises significant developments and opportunities for MotoGP.
