P1racenews AI automatic summary:
Haas’s new F1 title partnership is a slight oddity, because it uses branding that Toyota has decided to otherwise phase out in 2026
The Toyota influence on the 2026 Haas Formula 1 car design is evident following the team’s rebranding as the TGR Haas F1 team for this season. This renaming was announced last December to expand on the existing technical collaboration between Haas and Toyota’s European R&D company in Cologne. The transition to the TGR branding aligns with Toyota’s decision to restructure its brand entities in 2026, with Toyota Racing supporting long-term technological development through motorsport competition. Although Toyota announced a new brand structure, the F1 team will continue to use the TGR branding with GR logos on the car, as GR alone may not resonate with F1’s global audience. This collaboration with Haas focuses on nurturing talent and creating a competitive organization, emphasizing long-term growth and development over becoming a works team. Ayao Komatsu, the Haas team boss, highlighted the broader goal of developing individuals who will potentially become senior managers or top executives within Toyota Motor Corporation in the future.
