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From Miami to Monaco, McLaren’s 1000th-race celebrations didn’t quite go to plan. CMO Louise McEwen tells The Race how the team turned a last-minute challenge into a fitting tribute to its history.
Over the years, McLaren has faced challenges on its journey to 1000 races, but recently, the team has been performing exceptionally well. As they approach the Monaco Grand Prix, McLaren is not only the reigning world constructors’ champions, but also has Lando Norris as the drivers’ champion. This milestone of 1000 races is a significant achievement shared with only Ferrari in Formula 1 history.
While on-track matters are handled by Zak Brown, Andrea Stella, Lando Norris, and Oscar Piastri, off the track, Chief Marketing Officer Louise McEwen ensures that fans feel connected and engaged with McLaren. McEwen emphasizes the importance of fans feeling part of McLaren’s journey and story, whether through in-person experiences or digital engagement.
With a long history in marketing and brand management, McEwen considers her role at McLaren Racing as both a responsibility and a privilege, especially during such a milestone event. She views McLaren’s heritage as a dynamic and evolving aspect that she, with her close ties to the team, is well-suited to represent and celebrate. The anticipation of celebrating the 1000th race at the Miami Grand Prix in 2026 faced a setback due to the cancellations in the Middle East, highlighting McLaren’s ability to adapt to unexpected challenges.
