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Haas has a very different presence in the F1 paddock from this weekend’s Imola race. Edd Straw gets a tour of its new paddock base and explains why it’s so significant
The new Haas motorhome, making its debut at Imola this weekend, is a significant upgrade from the team’s previous set-up, showcasing Haas’s commitment to improvement and evolution. Designed with attention to detail and functionality, the two-floor structure in black and red colors is not only visually striking but also provides a spacious and personalized environment for drivers like Esteban Ocon to prepare and relax. This upgrade marks an important step in the team’s ability to attract and retain partners, enhancing their competitiveness both on and off the track. Previously limited by a shared space in the old motorhome, the new facility offers separate areas for team members and partners, addressing the perception of being a lesser team in the paddock and enabling Haas to compete on equal footing for sponsorship opportunities. The new motorhome project, initiated at the behest of Gene Haas, reflects a broader commitment to excellence and competitiveness in Formula 1, aligning the team’s off-track presence with their on-track performance.
