P1racenews AI automatic summary:
RAFA Media has appointed a new advisory board of diverse and heavyweight industry leaders including a former Formula 1 team principal and a former FIA CEO
RAFA Media has announced the establishment of a new advisory board comprising distinguished industry leaders, such as a former Formula 1 team principal and a former FIA CEO, with the goal of enhancing its strategic vision within the motorsport portfolio. The board includes prominent figures like ex-F1 team boss Otmar Szafnauer, ex-FIA CEO Natalie Robyn, and Axios co-founder Roy Schwartz, along with Darren Cox as president of the media group. The RAFA Group aims to revolutionize the motorsport media landscape by integrating content production, influencer marketing, and gaming platforms, with a primary focus on engaging the growing fan base and F1 sponsors in the USA. This initiative aligns with RAFA’s broader strategy of establishing the RAFA Racing Club concept as the premier members club for motorsport enthusiasts worldwide, with a particular emphasis on service provisions in the American market. The inclusion of industry veterans with extensive experience and a strong network in the USA underscores the group’s commitment to driving innovation and growth in the media, motorsport, and automotive sectors. Szafnauer, Robyn, and Schwartz have expressed their enthusiasm and commitment to leveraging their expertise to propel RAFA Media towards realizing its ambitious objectives and reshaping the future of motorsport media in the USA and beyond.
