Revving Up Excitement: EU Greenlights Liberty’s Acquisition of MotoGP

Revving Up Excitement: EU Greenlights Liberty's Acquisition of MotoGP

P1racenews AI automatic summary:


Liberty Media’s takeover of MotoGP has been approved by the European Union’s monopolies commission, meaning that for the first time ever, both the series and F1 will now be owned by the same group

Liberty Media’s acquisition of MotoGP has received approval from the European Union’s monopolies commission, consolidating ownership of both MotoGP and F1 for the first time.

The deal was initially proposed in April 2024, but concerns over potential monopolistic pricing led to a thorough investigation by the commissioner.

With the approval, Liberty Media will acquire an 84% stake from current owners Bridgepoint Group and the Ezpeleta family, marking a significant moment for both championships.

Liberty Media President and CEO Derek Chang expressed excitement for the new partnership with Carmelo Ezpeleta and his team, highlighting MotoGP’s strong fanbase and growth potential.

The acquisition also includes the production bike racing series World Superbikes, further expanding Liberty’s portfolio in the motorsport sector.

As the deal finalizes on July 3 or earlier, attention turns to potential changes in management and marketing strategies to enhance MotoGP’s global appeal and engagement with fans, similar to what was done in Formula 1.

Tovább a cikkhez

Related posts