P1racenews AI automatic summary:
Williams continues to expand its ever-growing roster of team partners and sponsors.
Williams confirmed a new multi-year partnership with Super Group, the parent company of Betway and Jackpot City, expanding the team’s sponsorship portfolio. The addition of Super Group follows the recent introduction of Atlassian as a title partner for Williams. Super Group is venturing into Formula 1 for the first time, broadening its sports presence beyond the Premier League and NBA. Both Betway and Jackpot City logos will be featured on Williams’ 2025 livery, premiering at the F1 75 season launch event at the O2 Arena in London. Commercial director James Bower expressed excitement for the collaboration, highlighting Formula 1’s massive global fan base as a platform for reaching audiences worldwide. Super Group CEO Neal Menashe emphasized the alignment between Formula 1’s excitement and their brands, anticipating visibility for Betway and Jackpot City logos at circuits worldwide throughout the Grand Prix season.
