P1racenews AI automatic summary:
Sauber’s new F1 identity will pose issues across the course of the season, though there is a way to get around the problems as explained at its lavish London launch.
Sauber Team Representative Alessandro Alunni Bravi revealed that the team will change its name to Kick Sauber at races where gambling advertisement is prohibited. This change is necessary because the current name, Stake F1, poses an issue when visiting certain circuits on the F1 calendar. The team will ensure compliance with local laws and only use the name Stake in places where it is permitted. The Sauber name will no longer be part of the brand identity, as the team has chosen to present itself with a new team identity for the next two seasons. This decision reflects the team’s marketing strategy and their focus on creativity, innovation, and ingenuity in approaching the F1 world.
