The unexpected but fortunate headaches facing AlphaTauri – and Red Bull

The unexpected but fortunate headaches facing AlphaTauri – and Red Bull

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The unexpected but fortunate headaches facing AlphaTauri – and Red Bull

During the current Formula 1 season, AlphaTauri announced changes for 2024, including new management and a new sponsor. The team will no longer be known as AlphaTauri and Franz Tost will step down as Team Principal. Laurent Mekies and Peter Bayer will take over management duties. Red Bull decided not to sell the team, believing it will become more valuable in the future and provide sporting benefits as a second team. The team needs external sponsors to operate within the cost cap limit and Hugo Boss was initially identified as a potential sponsor. However, there is speculation about a larger sponsor becoming the main title sponsor, with Adidas being mentioned as a potential suitor. The team’s driver lineup for 2024 is still uncertain, as Yuki Tsunoda and Daniel Ricciardo were initially expected to be the drivers, but recent performances by replacement driver Liam Lawson have complicated the decision-making process. Tsunoda seems to be losing momentum, while Ricciardo’s injury and Lawson’s strong performances have added complexity to the driver selection.

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Source: RacingNews 365

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