P1racenews AI automatic summary:
Formula E is exclusively behind a paywall in the UK for the foreseeable future, with the sport’s CEO Jeff Dodds having explained the reasoning behind this move.
, and the whole team, but also the way it’s being presented on-screen is really good. They’ve invested in new graphics, new ways of presenting the sport, which for us, was very important. And then, if you look at the co-promotion, there’s a lot of campaign activity. They run ads throughout their channels, including digital channels, promoting our sport. So it was a really good fit in terms of somebody that wanted to invest, make us the home of motorsport, and make sure it’s really well presented on-screen.” Dodds also explained that Formula E is continually looking to improve and innovate, and the partnership with TNT Sports allows for that. “It’s a great opportunity for us to innovate, getting better and better as we move forward,” he stated. The move to a paywall has faced criticism from fans, but Formula E’s focus is on the long-term growth and development of the sport.
