Breaking Boundaries: Red Bull Secures Game-Changing Deal

Breaking Boundaries: Red Bull Secures Game-Changing Deal

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Red Bull has signed the biggest apparel deal in the history of F1, worth over $200 million.

Ahead of the Saudi Arabian Grand Prix this weekend, Red Bull has secured a groundbreaking apparel deal with Castore worth over $200 million, the largest in F1 history. This extends their collaboration that began last season. CEO Christian Horner expressed confidence in Castore’s engineering skills, leading to this record-setting agreement. Castore will now not only be featured on Red Bull sportswear worn by Max Verstappen and Sergio Perez but also on the F1 Academy Programme for the 2024 season, including drivers like Emely De Heus and the Al-Qubaisi sisters. Castore co-founder Tom Beahon highlighted their commitment to helping Red Bull Racing achieve more wins and titles through this extended partnership. Additionally, fans can stay updated on all F1 events with the 2024 calendar available for easy download to their devices.

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