Revitalizing Sponsorship Strategy: Red Bull Secures Major New Partner

Revitalizing Sponsorship Strategy: Red Bull Secures Major New Partner

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Red Bull has replaced what had become a prominent sponsor on its car in recent F1 seasons.

Red Bull recently signed a multi-year deal with cryptocurrency exchange Gate.io, making them an exclusive partner of the Milton-Keynes squad to fill the gap left by their previous partnership with Bybit. Red Bull team principal Christian Horner expressed excitement about welcoming Gate.io and highlighted their shared passion for technological innovation. Gate.io’s branding will prominently feature on Red Bull’s RB21 car, team clothing, and assets as well as Max Verstappen’s helmet, with the potential for inclusion on Liam Lawson’s helmet still undecided. Gate.io’s founder and CEO, Dr. Lin Han, emphasized the partnership as a fusion of innovation and performance in both blockchain technology and motorsport, marking a significant move toward exploring new intersections between blockchain and global industries like Formula 1.

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