P1racenews AI automatic summary:
Porsche has a new partner and a new team name for the upcoming Formula E season.
Porsche has made significant changes for the upcoming Formula E season, with a new team name and a shift in its partnership with TAG Heuer, which will now be known as the Porsche Formula E Team without the TAG Heuer branding. TAG Heuer will remain Porsche’s official timing partner but is no longer the title sponsor due to a change in the global partnership with the entire Porsche Motorsport organization. George Ciz, TAG Heuer’s chief marketing officer, emphasized the continued commitment to Porsche Motorsport and the alignment of motorsport assets with a more consistent approach to team partnerships. Additionally, Porsche has announced a new partnership with TDK Corporation, a Japanese company that will be a new on-car partner, featuring TDK branding on the team’s Season 12 livery. The Porsche Formula E Team aims for continued success in the upcoming season with the support of its partners and fans. Thomas Laudenbach, Porsche Motorsport’s Vice President, expressed gratitude to TAG Heuer, existing partners, and warmly welcomed TDK to the team.
